Today you find all sorts of companies offering Car Insurance.  Not only does it seem that traditional insurance companies are selling Car Insurance but also Banks seem to sell it, Supermarkets seem to sell it, Credit Card companies offer it.   In reality a lot of the companies advertising for Car Insurance are not insurers at all but are just using their brand or affinity power as it's called in the industry to sell Car Insurance on behalf of the real insurance company.

Car Insurance companies are constantly looking for new ways of marketing their product and reaching new customers.  A lot of Car Insurance companies advertise themselves directly but a lot also re-brand their product for another well known name.  This way they can quickly reach a new group of customers by using the other famous brand.  Car Insurance companies also like to advertise under different trading styles.  This method is quite simple and involves the Car Insurance company creating a new brand name for their product multiple times.  Having a number of so called trading styles gives the Car Insurance company a better chance of securing your business as most people do not realise that the same company is behind different brands.

If you want to know who is actually underwriting (taking the risk) your Car Insurance policy then just look at the company signature name on the Car Insurance Certificate.

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